Glenhawk are a new startup financial services company (offering bridging loans). This was a great opportunity to create a company brand from the ground up.
When naming the company it’s important to check the availability of a suitable URL. Once this was agreed I moved onto the second stage of brand creation, the brand identity (logo). I explored several approaches, looking at shields (representing financial safety), I looked at hawk inspired marks, I also looked at more subtle typographic solutions. Glenhawk wanted to move forward with the typographic solution and after some refinement the brand mark was complete.